He started Zip2 to save EFFORT bringing your media company online.
He started Paypal to save TIME exchanging your money.
He started SolarCity to save ENERGY (solar) powering your house.
He started Telsa to save PLANET you live on.
He started SpaceX to save HUMANITY you are part of.
He may start _____ to save YOU 🙂
If he thinks that we are all CYBORGS then he himself must be a CYGOD 😉